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"Networking is an often overused term in
job hunting, but frankly, it's overused for a very good reason. Networking works." Position yourself properly, and use the
jargon of the industries you are targeting, or your search will become difficult. Recruiters are generally of more value to
job hunters who have a stable background in a specific field, as opposed to candidates who
have job-hopped or are switching careers. The reason: Job-hoppers and career switchers are
much harder to 'sell' to client companies. Always view the job leads that you get
through recruiters as a bonus to the leads that you generate through networking and other
strategies. In other words, don't allow the fact that you're working with a recruiter
induce you to cut back on your lead-generation activities. You're still in control. You
have to maintain the initiative. Only 5 to 10 percent of all job leads are
through search firms, another 5 to 10 percent are through ads...Both networking and direct
contact are proactive techniques you can use to get interviews in your target
market. "The idea behind networking is simple:
Talking to people gets you jobs. Most job openingsestimates range up to 90%are
filled by word of mouth, before job advertisements and recruiters get into the
picture." The very notion of networking is built
around a simple but far-reaching principle: namely, that it is easier to get information
and help from people who either know you or know someone who knows you than from people
who have never heard of you. "Surveys of the unemployed consistently
show one thing: Those who keep calling get jobs." "The trick is in knowing how to transform a
cover letter from a bland introduction to a strong selling tool that grabs a prospective
employer's interest." A good campaign usually relies on more
than one technique to get interviews. Think of how you can divide up your target list. For
example, if you have a list of two hundred companies in your target area, you may decide
you can network into twenty of them, will do a targeted mailing (with follow-up phone
calls) to another twenty or thirty, and do a direct-mail campaign to the rest. That way
you have blanketed your market and used the most appropriate technique to reach each
company in your target area. An estimated 10% of all hirings originate
from an unsolicited letter sent directly to a company. But for job seekers who launch an
aggressive, highly focused direct-mail campaign, the odds of landing a job are generally
vastly improved. "When you call, the prospective employer
will have one question in mind: 'Why should I spend my time with you?' You have to answer
that question quickly. So you don't waste time on the phone frantically thinking of what
to say, you should prepare for the call before you start dialing." Writing directly to executives is a
consistently effective technique for generating interviews. At least 20% of all jobs are
found this way, and more jobs would result from this technique if more job hunters knew
about it. Direct contact is also the only technique
that allows you to quickly contact every employer in the area that interests you. You are
essentially blanketing the market. Networking, on the other hand, is spotty by nature: you
get to see only those companies where your network knows someone. But here is what you should never forget:
The worst thing that can happen in your efforts to create and build a personal network is
that someone you approach won't be willing or able to help. That's it. [top of page]
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